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Persuasion: Theory and Research, by Daniel J. O'Keefe
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.�
- Sales Rank: #163421 in Books
- Published on: 2015-03-19
- Original language: English
- Number of items: 1
- Dimensions: 9.08" h x .56" w x 7.74" l, .0 pounds
- Binding: Paperback
- 408 pages
About the Author
Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Even topics I already know about like cognitive dissonance are hard to read through
By Shelby Raffi
God this book is dry. Reading it for class is just a pain to get though. Even topics I already know about like cognitive dissonance are hard to read through. Not because it doesn't make sense, but O'Keefe just has this way of using big words and filling every sentence with interjections and it just doesn't need to be this difficult. These topics are fun, but they don't read that way. He also ends most chapters by saying (basically) that we really don't know anything about the topic he just told us about because research shows it not to be true or hasn't been conducted or the terms aren't defined well or consistently and it leaves me wondering why I am bothering to learn it in the first place.
0 of 0 people found the following review helpful.
Economical but clear language
By Carlos Allende
I'm loving this little book. A bit dry, but concise. Simpler examples would help, but overall is an excellent reference and easy to apply for everyday attempts on creating persuasive messages. The chapter on ELM was very good! Never did I see theory explained so clearly before!
0 of 0 people found the following review helpful.
The reference!
By Dr. Christophe Morin
Very well documented, this is a must for anyone interested in persuasion theory.
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